A few marketing fundamentals

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Maslow's hierarchy of needs
  • Physiological
  • Safety
  • Love/belonging
  • Esteem
  • Self actualization

 Porter's 5 forces
  • Bargaining power of Customers
  • Bargaining power of Suppliers
  • Threat of new Entrants
  • Threat of substitutes
  • Competitive rivalry within the industry

SWOT: 
  • Strength
  • Weakness
  • Opportunities
  • Threats


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